Best Western's new logo

Started by Zayre88, October 14, 2015, 08:35:57 PM

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Hudsons81

#1
October 14, 2015, 08:59:33 PM
Quote from: Zayre88 on October 14, 2015, 08:35:57 PM
What do you think of Best Western's new logo?



http://www.adweek.com/news/advertising-branding/does-best-westerns-new-logo-approach-accomplish-its-goal-freshening-brand-167385

Looks like they've did away with any crown motif for the first time in my life.

ynkeesfn82

#2
October 14, 2015, 09:59:53 PM
Quote from: Zayre88 on October 14, 2015, 08:35:57 PM
What do you think of Best Western's new logo?

This is what I think of it.

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Retail Fan+ (Justin Hill)

#3
October 15, 2015, 04:08:24 AM Last Edit: October 15, 2015, 04:13:39 AM by ShopKoFan
Here's the Logopedia page for Best Western:
http://logos.wikia.com/wiki/Best_Western

It's the first time the logo has had no crown since before 1962.

TheFugitive

#4
October 15, 2015, 10:00:44 AM
B  ig
W hoop

;D

Zayre88

#5
October 15, 2015, 06:20:35 PM
The BW icon is very strange, looks like a pill... a logo made for a pharmaceutical company...

I would have kept the crown.....

Hudsons81

#6
October 15, 2015, 07:19:33 PM
Quote from: Zayre88 on October 15, 2015, 06:20:35 PM
The BW icon is very strange, looks like a pill... a logo made for a pharmaceutical company...

I would have kept the crown.....

Does this mean Best Western is preparing to enter the medical business?

Ameskid

#7
October 21, 2015, 02:46:57 AM
Very generic.
Proud to have been a member of this forum for 10 years.  Let's make it 10 more!
https://www.flickr.com/photos/124303530@N08/

Retail Fan+ (Justin Hill)

#8
October 21, 2015, 01:31:47 PM
Quote from: Ameskid on October 21, 2015, 02:46:57 AM
Very generic.
I agree. They should've designed a better logo, which incorporates a crown into its design motif. They missed their mark on this one.

TheFugitive

#9
October 21, 2015, 01:50:35 PM
Is there a Worst Eastern motel?

(I was going to nominate one in Michigan but apparently it burned down
a couple of years ago)

Retail Fan+ (Justin Hill)

#10
October 22, 2015, 02:51:38 PM
Quote from: TheFugitive on October 21, 2015, 01:50:35 PM
Is there a Worst Eastern motel?

(I was going to nominate one in Michigan but apparently it burned down
a couple of years ago)
There's the Second Best Western and Worst Western hotels in a few episodes of "The Simpsons".

busman_49

#11
November 01, 2015, 09:24:18 PM

Retail Fan+ (Justin Hill)

#12
November 02, 2015, 05:23:29 PM
Quote from: busman_49 on November 01, 2015, 09:24:18 PM

The "Best Western Fail" is my nickname for this new logo.

JimSawhill

#14
March 26, 2016, 11:01:12 PM
Quote from: ShopKoFan on October 22, 2015, 02:51:38 PM
Quote from: TheFugitive on October 21, 2015, 01:50:35 PM
Is there a Worst Eastern motel?

(I was going to nominate one in Michigan but apparently it burned down
a couple of years ago)
There's the Second Best Western and Worst Western hotels in a few episodes of "The Simpsons".

Simpsons do make fun of stores...one time they had a gun store called Blood,Bath and Beyond. And Wall Mart, Art gallery...and then they need to get something to get rid of rats which was called 'PEST BYE'

Chuck E. Cheese

#15
March 27, 2016, 08:27:17 AM
Oh, come in BW..Make it at least a Little similar shaped so you can reuse every single sign you ever made..

Retail Fan+ (Justin Hill)

#16
March 28, 2016, 03:42:28 PM
BW = Big Whoop

BillyGr

#17
March 28, 2016, 03:50:25 PM
Quote from: Patrick Boots CEC on March 27, 2016, 08:27:17 AM
Oh, come in BW..Make it at least a Little similar shaped so you can reuse every single sign you ever made..

I'd suspect that they can make it fit within the existing sign shape/size, just without the border line going around it?

Retail Fan+ (Justin Hill)

#19
March 29, 2016, 05:08:51 PM
My question about the new logo:
BW = But Why?  :D

busman_49

#20
May 06, 2016, 01:15:03 PM
Quote from: Zayre88 on March 28, 2016, 04:23:45 PM


Now that doesn't look TOO bad. 

Retail Fan+ (Justin Hill)

#21
May 12, 2016, 07:13:51 PM

Chuck E. Cheese

#22
May 13, 2016, 06:31:04 AM
Yeah, that's actually good. They can just replace the pylon on the old sign instead of making a brand new one and then a labelscar from the older one. But that doesn't sound too bad lol

Retail Fan+ (Justin Hill)

#23
April 24, 2022, 07:14:26 AM
Inspired by other classic or classic-inspired logos for other brands (Pizza Hut Burger King, ABC, etc.)
My idea for what a logo for a classic Best Western hotel format would look like:

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