Essential Everyday brand at SuperValu

[MikeRa]

The Everyday Essentials brand will be at the following stores:

• Acme
• Albertsons
• Cub
• Jewel Osco
• Shaw's
• Shoppers
• Farm Fresh
• Shop N' Save

It looks like SuperValu will be keeping the "Flavorite" and "Richfood" brands for the SuperValu supplied stores, as well as the "Flavorite" brand for the Hornbacher's stores.

http://essentialeveryday.com/

[retailisking]

Supervalu enlists signing produce to pump up sales at its banners; as part of the interview regarding the new ad campaign the discussion turns to Essential Everyday:
http://adage.com/article/cmo-interviews/singing-produce-section-part-supervalu-comeback-strategy/229514

[store215]

I have seen a few stray "Essential Everyday" items pop up at Redner's, a small Supervalu- supplied chain in eastern PA. Don't know if it is a perment thing or more of a test. Only saw it on two kinds of cereal. Everything else is still Richfood.