Kenneth Cole exiting the outlet store business

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Report: Fashion retailer exiting the outlet store business
November 14, 2016 | By Marianne Wilson

Kenneth Cole is closing all its stores in outlet centers.

The company plans to shutter its 63 outlet stores within the next six months, Bloomberg reported. The move will leave the brand with two brick-and-mortar stores, both full priced, with one in downtown Manhattan and the other in Arlington, Va.

“As we continue on our path of strengthening our global lifestyle brand, we look to expand our online and full-price retail footprint across the globe,” Marc Schneider, CEO, Kenneth Cole, told Bloomberg. "We need to focus our energies and resources to better serve the consumer on their terms."

In addition to selling its merchandise online, the brand will continue to sell through department stores and other retailers, according to the report.