Big Al Luccioni was a character who appeared in TV commercials for Iron City Beer in the 1970's.
Iron City is a local beer that is pretty much sold in the immediate Pittsburgh area. He was a burly,
jovial looking Italian fellow who would appear in ads set at weddings or bowling parties pumping out
that Iron City Beer.
The commercials were popular and a couple of years later a line of pizza kits featuring Big Al
on the package was also launched. (I vaguely recall they had a frozen version as well). The kits
included 2 pre-baked crusts, sauce packets, cheese and pepperoni. They were sold a local supermarkets.
These are well-remembered in Pittsburgh for their copious amounts of cheese and unusually zingy sauce.
(http://images.mentalfloss.com/sites/default/files/styles/insert_main_wide_image/public/Screen%20Shot%202015-06-23%20at%205.00.12%20PM.png)
(http://3.bp.blogspot.com/-jfhQO_0os6Q/TtEfLHk7u-I/AAAAAAAACu0/9ICZ82zrCbc/s320/Al%2BLuccioni%2BPizza%2Bad%2B1970s.JPG)
Alas, nobody has seen or heard from Big Al, or his pizza, in nearly forty years.