The Texas-based furniture-appliance-electronics chain targets the same subprime customer base that typically does business with Aarons or Rent-A-Center
http://www.richmond.com/business/local/furniture-appliance-electronics-chain-opens-first-store-in-virginia-/article_d9b3d3d5-7e37-5878-a1a1-ae5feaa5ac13.html
Yuck. I've heard of Conn's before but didn't realize they were that kind of store. (The type of people that can't afford a new furniture or fridge and can't use regular credit certainly shouldn't be financing like these kind of stores do).
Stores like Aaron's and Rent a Center help people establish credit.