Service Oriented Retail => Gas Stations => Topic started by: Hudsons81 on July 25, 2014, 11:59:09 AM

Title: Amoco (Standard of Indiana)
Post by: Hudsons81 on July 25, 2014, 11:59:09 AM

Those of you who lived in the eastern two-thirds of the country right up until the mid 2000's might remember Amoco, which was one of several descendants of the Standard Oil company that John D. Rockefeller built up and then broke up in 1911. The Amoco name first appeared during the 1920's on certain American Oil Company products. In 1956, southeastern Pan-Am stations were rebranded as Amoco, but in 1961 was now used only in international markets and certain Standard of Indiana products. Ten years later in 1971, the Amoco name was applied to former American stations in the Southeast and East Coast. Then, in 1975, the name began appearing in what was Standard of Indiana's territory-which included Colorado, Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, Wisconsin and Wyoming.

Eventually, on August 11, 1998, Amoco announced a merger with BP-initial plans called for all BP stations in the US to be rebranded to Amoco and vice-versa internationally. Only three years later, though, BP instead began closing or rebranding all remaining Amoco stations-though the name continued to live on in the "Amoco Fuels" that was featured at rebranded BP locations up until around 2008, when it was replaced by "BP Gasoline with Invigorate" and for many years following, a handful of stations retained their Amoco branding.

But following the 2010 Deepwater Horizon oil spill, there were speculations that BP would be rebranding all US locations back to Amoco. Following negative criticism, some independent BP stations rebranded into other brands, including ex-Amoco locations.

Even today, few BP stations continue to use Amoco branding-most notably, the largest Amoco sign in existence continues to exist at a station in Saint Louis, Missouri, located on I-64 at the interchange with Clayton Road, Skinker Boulevard and McCausland Avenue.

A BP station in Durand, MI that retained Standard Oil signage.

A shuttered Amoco station in 2006.

An example of Amoco street signage at the now-rebranded-into-BP location in the Chicago suburb of Lake Villa.

Title: Re: Amoco (Standard of Indiana)
Post by: ShopKoFan on August 13, 2014, 07:54:08 PM
I remember going to Amoco when I was younger. I used to go to Amoco with my big sister to pick up some soda and snacks at their "Food Shop".

Title: Re: Amoco (Standard of Indiana)
Post by: ShopKoFan on August 05, 2015, 10:34:05 AM
The torch in the Amoco, Standard, Utoco, and American logos are a reference to the torch in Indiana's flag. As we all know, Amoco was previously known as Standard Oil of Indiana. Amoco used the torch-and-oval logo until 2002, four years after British Petroleum merged with Amoco and formed BPAmoco (now BP America), All Amoco and British Petroleum stations were converted to BP's new look, with BP scrapping their shield logo in favor of a sunburst known as Helios. Some BP stations previously featuring the shield switched to the new Beyond Petroleum concept, and started replacing BP-branded gasoline with Amoco-branded gasoline. Some Amoco stations too close to an existing BP would have to switch to a competitor's brand of gasoline, like Shell, Mobil, or Union 76, for example. BP would ditch the Amoco Fuels brand, except in the case of Amoco Ultimate (which was known as BP Ultimate outside the United States), and replace all the low-octane Amoco Fuels with BP-Branded fuels that had the Invigorate additive, known as BP Gasoline with Invigorate. Amoco Ultimate would become Amoco Ultimate with Invigorate.

Title: Re: Amoco (Standard of Indiana)
Post by: ShopKoFan on October 29, 2017, 05:00:44 PM
BP is reviving the Amoco brand for the United States fuel network this year.




Title: The return of Amoco starts in late 2017
Post by: ShopKoFan on October 31, 2017, 10:14:46 PM
BP Brings Back Amoco Brand for US Fuel Network
Release date: October 10, 2017

Reintroduction of iconic retail brand supports company’s global downstream growth strategy

CHICAGO – BP announced today that it will reintroduce its Amoco retail fuel brand, giving current BP marketers more growth options in select U.S. markets and helping BP boost retail fuel sales nationwide.

Last seen more than a decade ago in the U.S., the Amoco brand will be available to BP marketers as a complementary retail offering in cities where there could be additional growth opportunities. It also will help resolve local, competitive station conflicts in markets where there may already be one or more BP stations in close proximity.

“The reintroduction of the historic Amoco brand is an exciting step forward in BP’s U.S. retail growth strategy, and it clearly demonstrates our commitment to helping our branded marketers grow their businesses,” said Rick Altizer, senior vice president of sales and marketing for BP Fuels North America.

Amoco-branded stations will offer all of the same consumer loyalty programs as BP-branded retail sites, including BP Driver Rewards. They also will sell all grades of gasoline with BP’s proprietary additive, Invigorate®.

“BP has a very strong brand presence in the U.S., and now, with the addition of the Amoco brand, we have the opportunity to build further on this success and to give an important boost to our sales and marketing business in the U.S.,” Altizer said.

BP consumer research found that the Amoco brand still resonates with many American consumers, and that both it and the BP brand appeal to similar audiences. In light of the findings, the two brands will share a similar marketing strategy, leveraging the strengths of BP’s programs and the familiarity of the Amoco brand.

In line with its global fuels marketing strategy, BP expects to deliver an additional $1.4 billion in earnings growth from the fuels marketing business by 2021. In addition to the reintroduction of the Amoco brand, strategic partnerships with Marks and Spencer in the U.K.and REWE in Gerrmany support BP’s broader strategy of growing its differentiated and high-return fuels marketing business across the globe.

BP expects the first Amoco-branded stations to begin operating towards the end of 2017.
About BP:

BP is a global producer of oil and gas with operations in over 70 countries. Over the past 10 years BP has invested $90 billion in the U.S. – more than any other energy company. BP employs about 14,000 people across the U.S. and supports more than 106,000 additional jobs through all its business activities. For more information on BP in the U.S., visit
Notes to editors:

  • BP is a retail marketing leader with around 7,100 BP - and Arco - branded sites in the U.S.
  • Amoco has a long tradition in the U.S. as a quality fuels brand, with the first Amoco service station opening in Minneapolis, Minnesota, in 1912.

Title: Re: Amoco (Standard of Indiana)
Post by: JJBers on November 01, 2017, 06:22:13 AM
Uhhh...Is this going to be in Indiana/Illinois area? Or some random desert city in Arizona.

Title: Re: Amoco (Standard of Indiana)
Post by: ShopKoFan on November 02, 2017, 04:53:22 PM
Uhhh...Is this going to be in Indiana/Illinois area? Or some random desert city in Arizona.
I think they'll start with a few test locations in Chicago, then they'll convert more gas stations to the Amoco brand in the American Midwest, where the brand resonates with more people. BP has planned this after getting a negative reputation in recent years after the Deepwater Horizon oil rig explosion off the coast of Louisiana.

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