The Ames Fan Club

Retail Miscellaneous => Retail Strategizing => Topic started by: Mobil on December 05, 2008, 11:28:58 PM

Title: ShopKo brand evolution
Post by: Mobil on December 05, 2008, 11:28:58 PM
All these brands have new logos:
Applebee's
Pepsi
Guinness
Stop & Shop
Wal-Mart :holysh:
Marshalls
Dairy Queen
Comfort Inn
Safeway (a few years old, but ugly)
Chevron
Michaels
Bertucci's
Baskin-Robbins
Boston Market
Payless ShoeSource
Mars Bar
Dreyer's/Edy's
Burlington Coat Factory
Wegmans
ULTA
Reebok
Cheer
Green Giant
Rubbermaid
Lifetime
Discovery Channel
Keystone
Bounce
Title: ShopKo brand evolution
Post by: Retail Fan+ (Justin Hill) on December 06, 2008, 07:36:21 PM
Shopko also has a new logo.


(old logo)
(http://www.rebuildingtogetherofgreatergreenbay.org/ShopKoLogo.jpg)


(new logo)
(http://content.answers.com/main/content/wp/en/4/4b/Shopko_2007_logo.PNG)
Title: ShopKo brand evolution
Post by: NJxxJon on December 06, 2008, 08:59:36 PM
Taco -Bell as well.
Title: ShopKo brand evolution
Post by: Retail Fan+ (Justin Hill) on December 06, 2008, 09:19:03 PM
QuoteOriginally posted by NJxxJon
Taco -Bell as well.

Actually, that Taco Bell logo was in use since 1993-'94. It is NOT new.
Title: ShopKo brand evolution
Post by: NJxxJon on December 06, 2008, 11:03:16 PM
QuoteOriginally posted by ShopKoFan
QuoteOriginally posted by NJxxJon
Taco -Bell as well.

Actually, that Taco Bell logo was in use since 1993-'94. It is NOT new.

Ok...so? Trying to put me down or something?
Title: ShopKo brand evolution
Post by: Retail Fan+ (Justin Hill) on December 07, 2008, 01:43:38 AM
QuoteOriginally posted by NJxxJon
QuoteOriginally posted by ShopKoFan
QuoteOriginally posted by NJxxJon
Taco -Bell as well.

Actually, that Taco Bell logo was in use since 1993-'94. It is NOT new.

Ok...so? Trying to put me down or something?

No, I'm not. I specifically remember when they changed over from the gold bell with red background used from 1985 to '94 to the current pink bell with purple background. I think what got all of you confused is the fact that the old logo is still used on the buildings' signs. I am not trying to put anyone down.
Title: ShopKo brand evolution
Post by: NJxxJon on December 07, 2008, 01:53:27 AM
Superfresh Just re-did their logo.
Title: ShopKo brand evolution
Post by: Retail Fan+ (Justin Hill) on December 07, 2008, 02:04:08 AM
Pepsi also got a new logo.
(http://upload.wikimedia.org/wikipedia/en/thumb/e/e9/Pepsi_logo_2008.svg/250px-Pepsi_logo_2008.svg.png)
Title: ShopKo brand evolution
Post by: Marc82 on December 07, 2008, 07:07:43 AM
QuoteOriginally posted by ShopKoFan
Pepsi also got a new logo.
(http://upload.wikimedia.org/wikipedia/en/thumb/e/e9/Pepsi_logo_2008.svg/250px-Pepsi_logo_2008.svg.png)

It sucks. It looks like it was thrown together with MS PAINT. :bouncing:
Title: ShopKo brand evolution
Post by: NJxxJon on December 07, 2008, 11:06:49 AM
QuoteOriginally posted by Marc82
QuoteOriginally posted by ShopKoFan
Pepsi also got a new logo.
(http://upload.wikimedia.org/wikipedia/en/thumb/e/e9/Pepsi_logo_2008.svg/250px-Pepsi_logo_2008.svg.png)

It sucks. It looks like it was thrown together with MS PAINT. :bouncing:

Agreeeeeeeeeeeeeed. X 16. Articles online I read weeks ago say that wanted a "web 2.0" Style. HOLY F**K, Its SODA people.
Title: ShopKo brand evolution
Post by: kendra on December 07, 2008, 07:37:26 PM
QuoteOriginally posted by NJxxJon
QuoteOriginally posted by Marc82
QuoteOriginally posted by ShopKoFan
Pepsi also got a new logo.
(http://upload.wikimedia.org/wikipedia/en/thumb/e/e9/Pepsi_logo_2008.svg/250px-Pepsi_logo_2008.svg.png)

It sucks. It looks like it was thrown together with MS PAINT. :bouncing:

Agreeeeeeeeeeeeeed. X 16. Articles online I read weeks ago say that wanted a "web 2.0" Style. HOLY F**K, Its SODA people.

Yes, I noticed this new logo at work today, and thought it was rubbish.

Then again, Coke is my cola of choice, so maybe there's already an element of bias there... :P
Title: ShopKo brand evolution
Post by: MikeRa on December 08, 2008, 10:18:55 AM
QuoteOriginally posted by Marc82
QuoteOriginally posted by ShopKoFan
Pepsi also got a new logo.
(http://upload.wikimedia.org/wikipedia/en/thumb/e/e9/Pepsi_logo_2008.svg/250px-Pepsi_logo_2008.svg.png)

It sucks. It looks like it was thrown together with MS PAINT. :bouncing:
It seems that this new Pepsi logo is only on Pepsi and Diet Pepsi.  The caffeine free Pepsi, Diet Pepsi, Wild Cherry Pepsi and Pepsi One still has the old logo.
Title: ShopKo brand evolution
Post by: store215 on December 09, 2008, 02:02:46 PM
QuoteIt seems that this new Pepsi logo is only on Pepsi and Diet Pepsi.  The caffeine free Pepsi, Diet Pepsi, Wild Cherry Pepsi and Pepsi One still has the old logo.

They will all be changed soon enough. The corporate pepsi website is using this new logo everywhere. Sierra Mist and Mountain Dew (now known as Mtn. Dew according to released photos) are also getting makeovers. The Mountain Dew bottle looks worse than the Pepsi change.
(http://www.underconsideration.com/brandnew/archives/pepsi_bottles.jpg)
Title: ShopKo brand evolution
Post by: patk on December 16, 2008, 05:57:33 PM
i have seen Pepsis new logo a pic will come :yup:
Title: ShopKo brand evolution
Post by: wwefan101 on December 16, 2008, 07:30:33 PM
i seen the new pepsi desing to plan coke is beter anyways long live coca cola
Title: ShopKo brand evolution
Post by: patk on December 17, 2008, 02:53:33 PM
i hate Pepsi now i just saw all the new logos :flaming:
what will mug root beer look like :question:
Title: ShopKo brand evolution
Post by: AmesNewington on December 17, 2008, 03:35:23 PM
I've bought a few Pepsi 20 oz bottles with the new logo. Although if I see a bottle with the old logo, I snatch it up.
Title: ShopKo brand evolution
Post by: MikeRa on December 24, 2008, 12:43:57 AM
I found in my house a old early 1990's Pepsi can, pictured here with the former Mountain Dew can.  And, yes, Commander Gree (from ROTS) is behind the Mountain Dew can.:cool:
Title: ShopKo brand evolution
Post by: MikeRa on December 24, 2008, 12:48:02 AM
QuoteOriginally posted by patk
i have seen Pepsis new logo a pic will come :yup:
I've also seen it on Pepsi, Diet Pepsi, and Caffeine Free Diet Pepsi.  i've also seen the new Sierra Mist on the 2 liter bottles as well.
Title: ShopKo brand evolution
Post by: Neel on December 24, 2008, 01:55:13 AM
I bought a 12 pack of pepsi cans from the market today with the new logo on the box. However, when I opened it, it still had the old cans in it though I expected them to have the new pepsi logo. I guess they haven't got the new logo on cans yet....only plastic bottles.
Title: ShopKo brand evolution
Post by: videogamer75 on December 24, 2008, 02:03:17 AM
All the Wawa convenience stores near me have cans with the new logo.
Title: ShopKo brand evolution
Post by: MikeRa on January 04, 2009, 03:01:33 AM
Here is a picture of the packaging for the current Mountain dew 12oz Cans 12 Pack, as well as the previous packaging.
Title: ShopKo brand evolution
Post by: Retail Fan+ (Justin Hill) on January 08, 2009, 10:42:44 PM
Places in my area that got the new Pepsi cans and bottles:

ShopKo
Walmart
Toys "R" Us
Walgreens
CVS
Mobil
Citgo
Shell
BP
Kwik Trip
Speedway
Kmart
Sam's Club
Mills' Fleet Farm
Mills' Gas Mart
SuperValu
Copps Food Center
Cub Foods
Pizza Hut
Papa Murphy's
Festival Foods
Marathon Gas
Red Owl
Target
Title: ShopKo brand evolution
Post by: EddieJ1984 on February 05, 2009, 12:05:49 PM
(http://www.underconsideration.com/brandnew/archives/blimpie_logo.gif)

Ive never had blimpie before, but have pasted by them.
I must say this is just bad, the new logo (yes the one on the right) looks so generic and bland.
Title: ShopKo brand evolution
Post by: XDeSuEhTX on February 05, 2009, 11:36:34 PM
I heard the new Pepsi logo was supposed to bare a resemblance to the Barack Obama hope logo thingy...

(http://2.bp.blogspot.com/_SSrRQXGMD8I/SREhuhvk_oI/AAAAAAAAE5s/RoxfWC3-q-A/s400/Obama-logo-712332.jpg)

Eh. I for one like all of the new Pepsi product logos.
Title: ShopKo brand evolution
Post by: XDeSuEhTX on February 05, 2009, 11:42:52 PM
QuoteOriginally posted by NJxxJon
QuoteOriginally posted by Marc82
QuoteOriginally posted by ShopKoFan
Pepsi also got a new logo.
(http://upload.wikimedia.org/wikipedia/en/thumb/e/e9/Pepsi_logo_2008.svg/250px-Pepsi_logo_2008.svg.png)

It sucks. It looks like it was thrown together with MS PAINT. :bouncing:

Agreeeeeeeeeeeeeed. X 16. Articles online I read weeks ago say that wanted a "web 2.0" Style. HOLY F**K, Its SODA people.

Don't you mean POP?  Haha.
Title: ShopKo brand evolution
Post by: EddieJ1984 on February 06, 2009, 12:59:12 AM
Coke is changing their label, sorta, they are removing the "classic" that was below Coca-Cola.

also I notice that pepsi one, wild cherry, diet lime among others haven't changed labels yet.
While I can like the simplistic label pepsi went with, I think they shouldv'e left the pepsi globe, if its not broke, don't fix it.
Title: ShopKo brand evolution
Post by: Retail Fan+ (Justin Hill) on July 05, 2009, 02:38:13 AM
(http://www.sbmania.net/files/dvdvhs/dvd/100episodes.jpg)
(http://i283.photobucket.com/albums/kk287/dscott247/Untitled.png)
Nickelodeon is about to get a new logo later this year.
(located on the bottom left of this SpongeBob DVD's box art)
It already started showing up on their Animation Festival website.
Title: ShopKo brand evolution
Post by: EddieJ1984 on July 05, 2009, 08:33:25 AM
Thats interesting about nickeloldeon, I havent watched nick in over 11 years or so (im 24, it hasnt been good since the mid 90s to me, lol), the cool part about the old nick logo imo was that it could be anything, not just slime, but an orange blimp, airplane, and other fun stuff, this jyst looks bland cause it doesnt have a background image, and hell the orange even seems more dull.
The only thing I like is this will be a generation divide, even tho to be fair the old logo has like 3 generations of kids (80s kids from 84 and on, 90s kids and 2000s kids), but overall I dont like it of course, the old logo was perfect for a kids network.

ALSO this  is a great site for logo updates and stuff
http://www.underconsideration.com/brandnew/
Title: ShopKo brand evolution
Post by: videogamer75 on August 07, 2009, 11:06:07 AM
I don't like Nickelodeon's new logo either. The old one was more fun and exciting. I liked how it could be anything it wanted to be, also. I don't understand why they even changed it, Nick's old logo is world recognizable. It's been used for 25 years now.
Title: ShopKo brand evolution
Post by: Retail Fan+ (Justin Hill) on September 07, 2009, 09:01:09 PM
Here's all the new Nickelodeon logos, which will be used starting September 28th.

(http://farm3.static.flickr.com/2571/3864240480_c87f59511c.jpg)
Title: ShopKo brand evolution
Post by: videogamer75 on September 09, 2009, 12:17:56 PM
Yeah, the old logos are much better!
Title: ShopKo brand evolution
Post by: Retail Fan+ (Justin Hill) on September 26, 2009, 09:35:22 PM
The new logo has started appearing on the channel itself during the end credits for "SpongeBob SquarePants" and "iCarly." The closing logo now displays "Nickelodeon Productions," rather than an orange lightbulb with NICKELODEON written in the Balloon Extra Bold SC font. The font in the new logo appears to be custom-made. Nickelodeon, and its sister networks will relaunch on Monday, September 28, 2009. All of Nickelodeon's sister networks will carry the "Nick" prefix, except "TeenNick," in which "Nick" is used as a suffix.
Title: ShopKo brand evolution
Post by: Caldor1999 on September 26, 2009, 11:02:29 PM
ack what is it with all these new logos everything im seeing is so plain and boring that nickelodeon one is horrible
Title: ShopKo brand evolution
Post by: gu4ever on September 27, 2009, 08:20:59 AM
Tropicana tried to revamp their look, and this was not well received by the consumers and showed in the loss of sales almost immediately. The photo attached is thanks to Bryan Strapp and shows the two logos designs. Luckily Tropicana quickly realized their mistake and brought back the familiar design consumers have come to know and love!!
Title: ShopKo brand evolution
Post by: Retail Fan+ (Justin Hill) on September 27, 2009, 01:31:59 PM
As much as I like the Crillee font (http://new.myfonts.com/fonts/linotype/crillee/extra-bold-italic/)-based logo from 1991, I like the new logo from 2007 as well, it reminds me of chocolate, as well as upscale fashion. I am partial to the 1980s logo, which was an updated version of their 1960s/70s logo.

(http://farm4.static.flickr.com/3201/3073191047_35b2c610f7.jpg)
The former ShopKo location on 955 Bailey Hill Road in Eugene, Oregon still uses the 1980s ShopKo logo along with its still operating counterpart on 2815 Chad Drive.

(http://farm4.static.flickr.com/3214/3073191279_098d7f83b4.jpg)
ShopKo "Vision 2000" prototype. This style was common in the 1990s. The stores in Longmont and Fort Collins, Colorado still feature this style, although they have been converted to JCPenney after ShopKo left Colorado in 2005

(http://farm3.static.flickr.com/2512/3902415572_89e79e044a.jpg)
The 1999 ShopKo prototype. The first of these have opened in Meridian, Idaho. The store pictured here is the former Peoria, Illinois, location. The prototype store at Bay Park Square in Ashwaubenon (Green Bay), Wisconsin, Store #002, has since remodeled.
(http://farm4.static.flickr.com/3484/3840897349_4bec7f3852.jpg)
The ShopKo anchor at Bay Park Square Mall. This is the entrance facing the corporate headquarters.

(http://farm4.static.flickr.com/3472/3380772484_28425a2ba0.jpg)
The ShopKo prototype introduced in 2007, located in Suamico, Wisconsin (Store #177). One of four prototypes, the other three opened in Sussex, Wisconsin, North Branch, Minnesota, and Council Bluff, Iowa.

The logos of ShopKo:

(http://farm4.static.flickr.com/3453/3819973362_4436274b5d.jpg)
circa 1982-December 1991


(http://cruisecloseouts.com/S%20Pics/ShopKo%20Logo%2001.jpg)
December 1991-May 2007


(http://media2.fox11online.com/images/golden_apples/shopko_logo.gif)
May 2007-present
Title: ShopKo brand evolution
Post by: EddieJ1984 on September 27, 2009, 03:53:12 PM
QuoteOriginally posted by gu4ever
Tropicana tried to revamp their look, and this was not well received by the consumers and showed in the loss of sales almost immediately. The photo attached is thanks to Bryan Strapp and shows the two logos designs. Luckily Tropicana quickly realized their mistake and brought back the familiar design consumers have come to know and love!!

Now foe pepsi to realize this with their soda's
Pepsi should go back to using the normal pepsi globe (not this smiling bs), mountain dew should be spelled just like that.
and gatorade needs to get rid of the lame G and lame sayings on the bottles and just use the lightning bolt
Title: ShopKo brand evolution
Post by: Retail Fan+ (Justin Hill) on September 28, 2009, 07:04:17 PM
QuoteOriginally posted by ShopKoFan
Here's all the new Nickelodeon logos, which will be used starting September 28th.

(http://farm3.static.flickr.com/2571/3864240480_c87f59511c.jpg)

I saw these new logos today!
Title: ShopKo brand evolution
Post by: EddieJ1984 on December 28, 2009, 07:53:56 PM
Pepsi and mountain dew throwback are back!!! got this today at the acme
(http://img40.imageshack.us/img40/6681/pepsitbackbottle.jpg)

(http://popsop.ru/wp-content/uploads/mnt_dew_throw_back.jpg)
Title: ShopKo brand evolution
Post by: patk on December 29, 2009, 06:23:08 AM
im  so geting those^
Title: ShopKo brand evolution
Post by: reitelle on December 29, 2009, 09:54:44 PM
QuoteOriginally posted by patk
im  so geting those^


makes you wonder just what 'fake sugar' is normally in there O.o

because aspartame is usually only used in the 'sugar free' ones
Title: ShopKo brand evolution
Post by: EddieJ1984 on December 30, 2009, 02:03:22 AM
^ Its high fructose corn syrup
probably much cheaper than sugar.
Title: ShopKo brand evolution
Post by: nims57 on December 31, 2009, 02:41:15 PM
They were supposed to look like this: http://www.bevreview.com/2009/02/26/official-facts-about-pepsi-throwback-mountain-dew-throwback/

I found Pepsi Throwback at the Acme in Media. Tastes the same to me!
Title: ShopKo brand evolution
Post by: Retail Fan+ (Justin Hill) on December 31, 2009, 09:40:53 PM
Hot Topic (http://www.hottopic.com/hottopic/Homepage.jsp) has a new logo as of December '09:
(http://www.hottopic.com/media/hottopic/images/headers/main-logo_v1_m56577569830699536.gif)
Title: ShopKo brand evolution
Post by: EddieJ1984 on January 01, 2010, 01:16:15 AM
QuoteOriginally posted by nims57
They were supposed to look like this: http://www.bevreview.com/2009/02/26/official-facts-about-pepsi-throwback-mountain-dew-throwback/

I found Pepsi Throwback at the Acme in Media. Tastes the same to me!

No that's how they looked the first time they were out in early 2009.


Also yea i noticed hot topics logo change last month vis their website. Its sorta plain but I like that its not so damn gothy lookin anymore.
Title: ShopKo brand evolution
Post by: Bdubs on January 03, 2010, 09:13:17 PM
(http://upload.wikimedia.org/wikipedia/commons/thumb/1/18/Snapple.png/200px-Snapple.png)

New Snapple label which was rolled out a few months ago.  
Title: New logos
Post by: Retail Fan+ (Justin Hill) on January 26, 2010, 08:33:51 PM
Looking back on the international retail logo changes that occurred last decade:

Source: Brand New

CARREFOUR (France):
(http://www.underconsideration.com/brandnew/archives/carrefour_logo.gif)

DICK SMITH ELECTRONICS (Australia):
(http://www.underconsideration.com/brandnew/archives/dick_smith_logo.gif)

HUDSON'S BAY CO. (Canada):
(http://www.underconsideration.com/brandnew/archives/Hbc_logo.jpg)

GRACIOUS HOME (United States):
(http://www.underconsideration.com/brandnew/archives/gracious_home_logo.gif)

BEST BUY (United States):
(http://www.underconsideration.com/brandnew/archives/best_buy_logo_02.gif)
The new Best Buy logo is currently being used at the Mall of America location only.

VICTORIA'S SECRET (United States):
(http://www.underconsideration.com/brandnew/archives/victorias_secret_logo.gif)

DOLLAR GENERAL (United States):
(http://www.underconsideration.com/brandnew/archives/DollarGeneral_Logo.gif)

UNIMARC (Chile):
(http://www.underconsideration.com/brandnew/archives/unimarc_logo.gif)

DIA (Spain):
(http://www.underconsideration.com/brandnew/archives/dia_logo.gif)

DUANE READE (United States):
(http://www.underconsideration.com/brandnew/archives/duanereade_logo.gif)

MICHAELS (United States):
(http://www.underconsideration.com/brandnew/archives/michaels_logo.gif)

WOOLWORTHS (Australia):
(http://www.underconsideration.com/brandnew/archives/woolworths_logo.gif)

STOP & SHOP (United States):
(http://www.underconsideration.com/brandnew/archives/stopshop_logo.gif)

THE ATHLETE'S FOOT (United States):
(http://www.underconsideration.com/brandnew/archives/taf_logo.gif)

QUICKCHEK (United States):
(http://www.underconsideration.com/brandnew/archives/quickchek_logo.gif)

WALMART (United States):
(http://www.underconsideration.com/brandnew/archives/walmart_logo.gif)

PATHMARK (United States):
(http://www.underconsideration.com/brandnew/archives/pathmark_logo.gif)

PICK 'N PAY (South Africa):
(http://www.underconsideration.com/brandnew/archives/pickNpay_logo.gif)

TOYS "R" US (United States):
(http://www.underconsideration.com/brandnew/before_after_toysrus_1.gif)

SHOPKO (United States):
(http://www.underconsideration.com/brandnew/archives/shopko_logo.gif)

PAYLESS SHOESOURCE (United States):
(http://www.underconsideration.com/brandnew/archives/payless_logo.gif)

SAKS FIFTH AVENUE (United States):
(http://www.underconsideration.com/brandnew/archives/saks_logo.gif)

SAM'S CLUB (United States):
(http://www.underconsideration.com/brandnew/archives/Brandnew_SamsClub.gif)

OLD NAVY (United States):
(http://www.underconsideration.com/brandnew/archives/Brandnew_OldNavy.gif)
Title: Re: ShopKo brand evolution
Post by: jmcnamara96 on January 26, 2010, 08:39:03 PM
I dont like
Best Buy
Micheals
Wal mart
and Sams Club
Toys R Us
Title: Re: New logo discussion
Post by: Retail Fan+ (Justin Hill) on September 15, 2012, 08:51:19 PM
USA TODAY, the nation's first full-colored newspaper, updates its logo just in time for its 30th anniversary:

http://www.usatoday.com/money/business/story/2012/09/13/usa-today-unveils-redesigned-newspaper-website-mobile-apps/57776732/1

(http://5.mshcdn.com/wp-content/uploads/2012/09/usa-today-logos.jpg)

(http://6.mshcdn.com/wp-content/uploads/2012/09/usa-today-paper.jpg)

It's nothing like what directors Robert Zemeckis and Bob Gale had predicted in the 1989 movie, Back to the Future: Part II for the year 2015's USA Today newspaper design:

(http://www.proparchives.com/components/com_mtree/img/listings/m/20290.jpg)

...and after Marty McFly alters history...

(http://www.proparchives.com/components/com_mtree/img/listings/m/20288.jpg)